A brand identity system is a complete set of standards and guidelines that keeps a brand's style and image consistent across every communication and design. A unified, recognizable presentation helps audiences identify the brand quickly, reinforcing brand awareness, projecting professionalism, and gradually building trust.
Responding to changing times, the system continuously refines and updates NCKU's official university image library through event documentation and high-quality photography. From content design and media selection to resource use, it is adjusted on a rolling basis to meet new needs, embedding NCKU's core brand values in social responsibility and further strengthening the university's international image and influence.
The new image library is now online and available for download to all registered NCKU faculty and students.
About the Brand Identity System
The system gives users a full picture of NCKU's visual elements and their composition, and lets them download photographic resources to create consistent, innovative, high-quality records of university events that reinforce the NCKU brand.
Components of the NCKU international identity:
- Event photography: high-quality images of major events on and off campus, showing NCKU's diversity and energy.
- College and department photography: a complete view of each college's character and the campus landscape, conveying NCKU's distinctive academic and cultural atmosphere.
Terms of Use and Notes
- The NCKU Brand Identity System is designed primarily to strengthen visually oriented communication, with the aim of improving NCKU's international recognizability and visual quality.
- The system holds more than 500 photographs that can be used flexibly according to occasion and context.
- It is intended for university-level administrative and academic units carrying out international promotion, outreach, and academic activities.
- It may be used across presentations, web pages, letterheads, and both digital and physical media.